{"id":33574,"date":"2020-11-02T15:30:38","date_gmt":"2020-11-02T14:30:38","guid":{"rendered":"https:\/\/www.logistic-natives.com\/project\/kolnatur"},"modified":"2026-10-06T09:46:14","modified_gmt":"2026-10-06T08:46:14","slug":"kolnatur","status":"publish","type":"project","link":"https:\/\/www.logistic-natives.com\/en\/project\/kolnatur","title":{"rendered":"kolnatur"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(5,38,89,0.43)&#8221; background_image=&#8221;https:\/\/www.logistic-natives.com\/wp-content\/uploads\/2020\/06\/logistic-dark-bg.jpg&#8221; min_height=&#8221;300px&#8221; custom_margin=&#8221;-100px||||false|false&#8221; custom_padding=&#8221;0vh||0vh|||&#8221; custom_padding_tablet=&#8221;22vh||24vh|&#8221; custom_padding_phone=&#8221;10vh||10vh|&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Services&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#efefef&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;70px|0px|0px|0px|false|false&#8221; custom_padding_tablet=&#8221;100px||40px|&#8221; custom_padding_phone=&#8221;||40px|&#8221; top_divider_height=&#8221;60px&#8221; border_color_all=&#8221;rgba(0,0,0,0)&#8221; border_style_all=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;||3px|||&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>KOLNATUR Berlin &#8211; Logistics Process Consulting<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item open=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">KOLNATUR Berlin is a partnership-based consulting and<br \/>project company founded in 2015.<br \/>We combine many years of know-how, broad expertise, and innovative entrepreneurship in<br \/>our successful projects for our clients, but also in our<br \/>own ventures.<br \/>Our focus areas include:<br \/>\u2022 E-commerce\/Marketplaces<br \/>\u2022 Logistics Concepts<br \/>\u2022 International Networks<br \/>\u2022 Post &#038; Express Logistics<br \/>\u2022 Logistics Projects 360-Degree Support<\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.logistic-natives.com\/wp-content\/uploads\/2026\/09\/Logo_Kolnatur-417x417px.png&#8221; alt=&#8221;Logo_Kolnatur&#8221; title_text=&#8221;Logo_Kolnatur-417x417px&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d8d8d8&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_team_member name=&#8221;Toralf Schneider&#8221; position=&#8221;Funding Management &#8221; image_url=&#8221;https:\/\/www.logistic-natives.com\/wp-content\/uploads\/2020\/10\/Toralf-Schneider-Logistic-natives.jpg&#8221; facebook_url=&#8221;#&#8221; twitter_url=&#8221;#&#8221; linkedin_url=&#8221;#&#8221; admin_label=&#8221;Person&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;12px&#8221; position_font=&#8221;|600|||||||&#8221; position_text_align=&#8221;center&#8221; position_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|false&#8221; border_radii=&#8221;off||||&#8221; border_color_all=&#8221;#d8d8d8&#8243; border_radii_image=&#8221;off||||&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"http:\/\/www.kolnatur.com\/\">www.kolnatur.com<\/a><br \/><a href=\"mailto:toralf.schneider@kolnatur.com\">toralf.schneider@kolnatur.com<\/a><br \/><b>Spokesperson Working Group<\/b><br \/>&#8220;projects &#038; subsidies&#8221;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.logistic-natives.com\/wp-content\/uploads\/2020\/11\/net4x.jpg&#8221; title_text=&#8221;net4x&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;CONSULTING&#8221; admin_label=&#8221;Beratung&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#aaca5d&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Successful social media marketing begins with defining relevant sales channels, assessing their potential within target groups, and identifying multipliers. This results in a company-specific action package composed of various puzzle pieces, precisely tailored and individualized for each client. The key is to deploy the right product or tool at the right time. We support you in this, as individually and professionally as you desire. With experience and competence, but also with the courage and drive essential for new and unconventional paths.     <\/p>\n<ul>\n<li>Analysis of potential <b><strong>sales and communication channels<\/strong><\/b> in all market forms<\/li>\n<li>Reference: <a href=\"https:\/\/www.saftoo.de\/\"><b><strong>www.saftoo.de<\/strong><\/b><\/a><\/li>\n<li>Creation of a goal-oriented <b><strong>marketing concept<\/strong><\/b> Reference: <a href=\"https:\/\/trademate.de\/\"><b><strong>www.trademate.de<\/strong><\/b><\/a><\/li>\n<li>Establishment of <b><strong>online and social media<\/strong><\/b> sales channels<\/li>\n<li>Analysis of <b>Facebook<\/b> differentiated by target groups, establishment of own Facebook groups, setup of Facebook Advertising, suggestions for integrating relevant multipliers for one&#8217;s own content and topics<\/li>\n<li>Analysis of <b>Twitter<\/b> differentiated by target groups, setup of Twitter Ads campaigns, Website Cards, suggestions for integrating relevant multipliers for one&#8217;s own content and topics<\/li>\n<li>Analysis of <b>XING<\/b> differentiated by target groups, establishment of own XING groups, setup of XING Advertising, integration of event marketing (XING Events), suggestions for integrating relevant multipliers for one&#8217;s own content and topics<\/li>\n<li>Analysis of <b>YouTube<\/b> differentiated by target groups, YouTube Account versus Channel, setup of YouTube AdSense concept<\/li>\n<li>Analysis of <b>Pinterest<\/b> differentiated by target groups, establishment of own pinboard family, suggestions for integrating relevant multipliers for one&#8217;s own content and topics<\/li>\n<li>Conception of your own <b><strong>company blog<\/strong><\/b><\/li>\n<li>Keyword analysis <b>Google<\/b>, concept development and suggestions for search engine marketing, SEO, SEA<\/li>\n<li>Concept development for Google <b>Adwords<\/b> campaign, suggestions for relevant display ad campaigns (placement of ads by Google on target group-relevant websites), suggestions for using G+ to support visibility on Google<\/li>\n<li>Suggestions for integration into <b>affiliate<\/b> networks (linking to affiliate pages and generating traffic for a commission)<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;SUPPORT&#8221; admin_label=&#8221;Betreuung&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#c3b650&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For the successful implementation of social media marketing, continuous support for the various measures is essential. New posts must be introduced into the marketing channels according to the editorial plan, and existing content must be maintained. Particularly important in this context is a quick and appropriate response to contributions, hints, and inquiries from users, customers, and multipliers. Specifically, an extensive controlling system is established by us for ongoing activity monitoring and permanent measure optimization. This ensures that the effectiveness of the various activities can be specifically measured and documented, and above all, campaigns can be flexibly adapted at any time to changing conditions.    <\/p>\n<p><b><strong>For efficient and effective support, we work with the net<\/strong><\/b><b><strong>4<\/strong><\/b><b><strong>x support cycle.<\/strong><\/b><\/p>\n<p><b>Daily Support<\/b><\/p>\n<ul>\n<li>Monitoring of all used social media channels, shitstorm defense<\/li>\n<li>Posting daily updated content, especially full-day Facebook\/Instagram maintenance<\/li>\n<li>Influencer outreach<\/li>\n<\/ul>\n<p><b>Weekly Support<\/b><\/p>\n<ul>\n<li>Community building through continuous follow-up posts<\/li>\n<li>Summary of weekly posts<\/li>\n<li>Newsletter<\/li>\n<\/ul>\n<p><b>Bi-weekly Support<\/b><\/p>\n<ul>\n<li>Building a following through repetition, practical relevance, excitement, and direct customer benefit<\/li>\n<li>Creation of &#8220;Stories&#8221;<\/li>\n<li>Email Marketing<\/li>\n<\/ul>\n<p><b>Monthly Support<\/b><\/p>\n<ul>\n<li>Press releases and distribution<\/li>\n<li>Key figures &#038; Controlling<\/li>\n<li>Adjustment of marketing measures and editorial plan<\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;CONTENT&#8221; admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d5574b&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Content must be unique and high-quality in words and images. A fresh image and, above all, informative content adapted to the target group are indispensable. We take care of this; we see it as one of our most important tasks. Whether it&#8217;s a post, tweet, blog, or press release. We tell and illustrate your story. So that you are perceived exactly as you wish!     <\/p>\n<div id=\"idTextPanel\" dir=\"ltr\">\n<ul>\n<li><b><strong>Posts<\/strong><\/b>, <b><strong>Tweets<\/strong><\/b>, Likes, Favorites, Shares, and Reposts<\/li>\n<li>Daily presence through recurring impressions and <b><strong>relevant content\/topics<\/strong><\/b><\/li>\n<li>Realization of continuous <b><strong>follow-up post series<\/strong><\/b>, e.g., &#8220;company inside,&#8221; which constantly places new reports from the company environment<\/li>\n<li>Targeted development of brands and company image, <b><strong>branded content<\/strong><\/b><\/li>\n<li>Creation of <b><strong>exclusive content<\/strong><\/b> for each individual channel, considering the chosen target group<\/li>\n<li>Production of <b><strong>interactive content<\/strong><\/b><\/li>\n<li>Activation of the viral potential of online channels, creation of the <strong>&#8220;<\/strong><b><strong>critical mass&#8221;<\/strong><\/b> for the self-sustaining properties of the community<\/li>\n<li>Content-related and textual adaptation in the <b><strong>argumentation<\/strong><\/b> related to the target group, therefore one topic = 2 or more different posts<\/li>\n<li>Creation of <b><strong>press releases<\/strong><\/b> and distribution via multipliers such as own press distribution list, Pressebox (e.g., <a href=\"http:\/\/www.pressebox.de\/\">www.pressebox.de<\/a>), online editorial offices, own blog, and social media channels<\/li>\n<li>Creation of content templates for <b><strong>email marketing<\/strong><\/b>, e.g., via <a href=\"http:\/\/www.cleverreach.de\/\">www.cleverreach.de<\/a><\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;EDITORIAL&#8221; admin_label=&#8221;Redaktion&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#d18f52&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>For us, editorial work means creativity + logistics. Contributions, announcements, and news must be placed at the right time, in the appropriate form, and in the perfect spot. Based on an editorial plan and coupled with an instinct for current developments, we ensure that content reaches its best possible goal: the reader or customer. Precisely. Because success in social media marketing is plannable, not magic.     <\/p>\n<div id=\"idTextPanel\" dir=\"ltr\">\n<ul>\n<li>Management of marketing activities based on the <b><strong>editorial plan<\/strong><\/b> in detailed monthly and quarterly steps<\/li>\n<li>Reference to <b><strong>topic-relevant events<\/strong><\/b> in the interest of the target group<\/li>\n<li>Identification and integration of <b><strong>current daily events<\/strong><\/b> into the editorial plan<\/li>\n<li>Realization of continuous <b><strong>follow-up post series<\/strong><\/b>, e.g., &#8220;company inside,&#8221; which constantly places new reports from the company environment<\/li>\n<li>Building the community across target groups through <b><strong>repetition, topicality, excitement<\/strong><\/b>, and personal advantage (e.g., sweepstakes\/discounts\/new models)<\/li>\n<li>Conveyance of <b><strong>authenticity<\/strong><\/b> and community proximity<\/li>\n<li>Distribution to the corresponding social media channels and via the <b><strong>own blog<\/strong><\/b><\/li>\n<li>Support and management of all ongoing <b><strong>online advertising campaigns<\/strong><\/b> (e.g., Google\/Twitter) and social media channels<\/li>\n<li>Support for online sales channels in close <b><strong>collaboration<\/strong><\/b> with the agency commissioned for creating advertising campaigns<\/li>\n<li>Externally produced content in <b><strong>image and sound<\/strong><\/b> is supplemented or underpinned with texts and editorial content and introduced into the corresponding marketing channels<\/li>\n<li>Promoting and launching contributions into the respective <b><strong>multiplier media<\/strong><\/b><\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Toralf Schneider<\/h3>\n<p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_accordion_item open=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Toralf Schneider is the founder, a visionary realist, and the creative driving force behind the network.<\/b><b><\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He is the father of three sons, an endurance athlete and a music enthusiast, and lives and works in Berlin.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As a speaker, business angel, and trainer, he shares his expertise and extensive experience from over 25 years in e-commerce and marketing with the community through lectures, workshops, and coaching sessions. He particularly focuses on the food, consumer goods, technology\/IT, logistics, and healthcare sectors. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">How do we nourish ourselves today and tomorrow, what are the trends in e-commerce for the coming years, where the digitalization journey is heading in logistics and healthcare, and above all, how and where do companies discuss these topics so that they are noticed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u201cBrick-and-mortar retail &#038; succeeding online! \u2013 Opportunities for mid-sized companies in e-commerce\u201d <\/b>and <b>\u201cAcquiring new customers and building brands on social networks \u2013 customers buy great stories!\u201d <\/b>are current topics that he presents in an exciting and entertaining way in keynotes or workshops.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He is particularly committed to our association in two projects:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"https:\/\/eufordigital.eu\/\" target=\"_blank\" rel=\"noopener\" title=\"EU4DIGITAL\">EU4DIGITAL<\/a> <\/b><b>&#8211; Harmonization of e-commerce with the EU&#8217;s Eastern European partner countries <\/b>and <b>support for our association partnership with <a href=\"https:\/\/www.upu.int\/en\/Universal-Postal-Union\/About-UPU\/Restricted-Unions\/SAPOA\" target=\"_blank\" rel=\"noopener\" title=\"SAPOA\">SAPOA<\/a>.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Toralf is a founding member of logistic-natives e.V. and spokesperson for the &#8220;Projects &#038; Subsidies&#8221; working group.<br \/>Since November 2023, he has been a deputy board member.<\/span><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#efefef&#8221; background_enable_image=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||100px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Toralf Schneider&#8221; job_title=&#8221;Managing Director&#8221; company_name=&#8221;KOLNATUR&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; body_text_align=&#8221;center&#8221; link_option_url=&#8221;https:\/\/www.experten.de\/2020\/09\/18\/ibi-research-und-logistic-natives-werden-partner\/&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>I am a member of logistic-native because I want to actively rethink and redesign logistics processes together with other pioneers in the industry. To that end, logistic-natives e.V. offers me the perfect platform and the workspace I\u2019ve been looking for for a long time. <\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOLNATUR Berlin &#8211; Logistics Process ConsultingKOLNATUR Berlin is a partnership-based consulting andproject company founded in 2015.We combine many years of know-how, broad expertise, and innovative entrepreneurship inour successful projects for our clients, but also in ourown ventures.Our focus areas include:\u2022 E-commerce\/Marketplaces\u2022 Logistics Concepts\u2022 International Networks\u2022 Post &#038; Express Logistics\u2022 Logistics Projects 360-Degree Supportwww.kolnatur.comtoralf.schneider@kolnatur.comSpokesperson Working Group&#8221;projects [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[58],"project_tag":[],"class_list":["post-33574","project","type-project","status-publish","hentry","project_category-members"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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