KOLNATUR Berlin – Logistics Process Consulting
KOLNATUR Berlin is a partnership-based consulting and
project company founded in 2015.
We combine many years of know-how, broad expertise, and innovative entrepreneurship in
our successful projects for our clients, but also in our
own ventures.
Our focus areas include:
• E-commerce/Marketplaces
• Logistics Concepts
• International Networks
• Post & Express Logistics
• Logistics Projects 360-Degree Support
Toralf Schneider
Funding Management
www.kolnatur.com
toralf.schneider@kolnatur.com
Spokesperson Working Group
“projects & subsidies”
CONSULTING
Successful social media marketing begins with defining relevant sales channels, assessing their potential within target groups, and identifying multipliers. This results in a company-specific action package composed of various puzzle pieces, precisely tailored and individualized for each client. The key is to deploy the right product or tool at the right time. We support you in this, as individually and professionally as you desire. With experience and competence, but also with the courage and drive essential for new and unconventional paths.
- Analysis of potential sales and communication channels in all market forms
- Reference: www.saftoo.de
- Creation of a goal-oriented marketing concept Reference: www.trademate.de
- Establishment of online and social media sales channels
- Analysis of Facebook differentiated by target groups, establishment of own Facebook groups, setup of Facebook Advertising, suggestions for integrating relevant multipliers for one’s own content and topics
- Analysis of Twitter differentiated by target groups, setup of Twitter Ads campaigns, Website Cards, suggestions for integrating relevant multipliers for one’s own content and topics
- Analysis of XING differentiated by target groups, establishment of own XING groups, setup of XING Advertising, integration of event marketing (XING Events), suggestions for integrating relevant multipliers for one’s own content and topics
- Analysis of YouTube differentiated by target groups, YouTube Account versus Channel, setup of YouTube AdSense concept
- Analysis of Pinterest differentiated by target groups, establishment of own pinboard family, suggestions for integrating relevant multipliers for one’s own content and topics
- Conception of your own company blog
- Keyword analysis Google, concept development and suggestions for search engine marketing, SEO, SEA
- Concept development for Google Adwords campaign, suggestions for relevant display ad campaigns (placement of ads by Google on target group-relevant websites), suggestions for using G+ to support visibility on Google
- Suggestions for integration into affiliate networks (linking to affiliate pages and generating traffic for a commission)
SUPPORT
For the successful implementation of social media marketing, continuous support for the various measures is essential. New posts must be introduced into the marketing channels according to the editorial plan, and existing content must be maintained. Particularly important in this context is a quick and appropriate response to contributions, hints, and inquiries from users, customers, and multipliers. Specifically, an extensive controlling system is established by us for ongoing activity monitoring and permanent measure optimization. This ensures that the effectiveness of the various activities can be specifically measured and documented, and above all, campaigns can be flexibly adapted at any time to changing conditions.
For efficient and effective support, we work with the net4x support cycle.
Daily Support
- Monitoring of all used social media channels, shitstorm defense
- Posting daily updated content, especially full-day Facebook/Instagram maintenance
- Influencer outreach
Weekly Support
- Community building through continuous follow-up posts
- Summary of weekly posts
- Newsletter
Bi-weekly Support
- Building a following through repetition, practical relevance, excitement, and direct customer benefit
- Creation of “Stories”
- Email Marketing
Monthly Support
- Press releases and distribution
- Key figures & Controlling
- Adjustment of marketing measures and editorial plan
CONTENT
Content must be unique and high-quality in words and images. A fresh image and, above all, informative content adapted to the target group are indispensable. We take care of this; we see it as one of our most important tasks. Whether it’s a post, tweet, blog, or press release. We tell and illustrate your story. So that you are perceived exactly as you wish!
- Posts, Tweets, Likes, Favorites, Shares, and Reposts
- Daily presence through recurring impressions and relevant content/topics
- Realization of continuous follow-up post series, e.g., “company inside,” which constantly places new reports from the company environment
- Targeted development of brands and company image, branded content
- Creation of exclusive content for each individual channel, considering the chosen target group
- Production of interactive content
- Activation of the viral potential of online channels, creation of the “critical mass” for the self-sustaining properties of the community
- Content-related and textual adaptation in the argumentation related to the target group, therefore one topic = 2 or more different posts
- Creation of press releases and distribution via multipliers such as own press distribution list, Pressebox (e.g., www.pressebox.de), online editorial offices, own blog, and social media channels
- Creation of content templates for email marketing, e.g., via www.cleverreach.de
EDITORIAL
For us, editorial work means creativity + logistics. Contributions, announcements, and news must be placed at the right time, in the appropriate form, and in the perfect spot. Based on an editorial plan and coupled with an instinct for current developments, we ensure that content reaches its best possible goal: the reader or customer. Precisely. Because success in social media marketing is plannable, not magic.
- Management of marketing activities based on the editorial plan in detailed monthly and quarterly steps
- Reference to topic-relevant events in the interest of the target group
- Identification and integration of current daily events into the editorial plan
- Realization of continuous follow-up post series, e.g., “company inside,” which constantly places new reports from the company environment
- Building the community across target groups through repetition, topicality, excitement, and personal advantage (e.g., sweepstakes/discounts/new models)
- Conveyance of authenticity and community proximity
- Distribution to the corresponding social media channels and via the own blog
- Support and management of all ongoing online advertising campaigns (e.g., Google/Twitter) and social media channels
- Support for online sales channels in close collaboration with the agency commissioned for creating advertising campaigns
- Externally produced content in image and sound is supplemented or underpinned with texts and editorial content and introduced into the corresponding marketing channels
- Promoting and launching contributions into the respective multiplier media
Toralf Schneider
Toralf Schneider is the founder, a visionary realist, and the creative driving force behind the network.
He is the father of three sons, an endurance athlete and a music enthusiast, and lives and works in Berlin.
As a speaker, business angel, and trainer, he shares his expertise and extensive experience from over 25 years in e-commerce and marketing with the community through lectures, workshops, and coaching sessions. He particularly focuses on the food, consumer goods, technology/IT, logistics, and healthcare sectors.
How do we nourish ourselves today and tomorrow, what are the trends in e-commerce for the coming years, where the digitalization journey is heading in logistics and healthcare, and above all, how and where do companies discuss these topics so that they are noticed.
“Brick-and-mortar retail & succeeding online! – Opportunities for mid-sized companies in e-commerce” and “Acquiring new customers and building brands on social networks – customers buy great stories!” are current topics that he presents in an exciting and entertaining way in keynotes or workshops.
He is particularly committed to our association in two projects:
EU4DIGITAL – Harmonization of e-commerce with the EU’s Eastern European partner countries and support for our association partnership with SAPOA.
Toralf is a founding member of logistic-natives e.V. and spokesperson for the “Projects & Subsidies” working group.
Since November 2023, he has been a deputy board member.
I am a member of logistic-native because I want to actively rethink and redesign logistics processes together with other pioneers in the industry. To that end, logistic-natives e.V. offers me the perfect platform and the workspace I’ve been looking for for a long time.
